And what's your primary business model Compass Finance?
For individuals, it's often Content/niche, but if you're unsure, take a look at the description.
- Your primary business model is based on loyalty or rewards. Loyalty and reward sites give something back to the consumer in exchange for purchasing through the advertiser’s site. Rewards come in many forms including cash back, airline miles, credit card points, or a percentage of a sale given to an organization.
- Your primary business model is based on offering coupons, discounts, and deals to customers.
- Your primary business model is shopping. Shopping sites can be thought of as a virtual mall. The consumer can shop for various products and brands without ever having to leave the site. This type of publisher is not focused specifically on coupons and deals.
- Your primary business model is based on search. You promote advertisers via natural or paid search engine marketing.
- Your primary business model is based on price comparison. Comparison shopping sites sell items where some comparison is made before the purchase. Often the publisher will have direct product links of the same product from different advertisers.
- Your primary business model is based on content, such as news stories, media, music, or video. Content sites focus on a specific area of interest. This type of site is normally not a shopping site, but users go to the site because they are interested in relevant content on the site. Content sites that do well with performance-based marketing blend their area of expertise with product recommendations.
- Your primary business model is based on social shopping. Social shopping sites usually combine shopping with user recommendations, reviews, lists, and other social network features.
- Your primary business model is based on user-generated content such as communities, forums, and social networks.
- Select this option if your primary business model does not fall into any of the other categories.
- Your primary business mode is using the tools and data Rakuten Advertising provides to integrate our services.
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