Sunday, March 24, 2024

The Search Essentials

 Best Search Practices


There are many things one can do to improve one's site's SEO, there's a few core practices that have the most impact on your websites content's ranking & appearance on Google Search:

  • Create useful, reliable, & people-first content
  • Use words that people may use to look for your content, & place those words in proper locations on a webpage, such as it's title & main heading of a page, & other descriptive locations such as alt text & link text.
  • Make links crawlable for Google to find other pages on your site links on your page.
  • Promote your website. Be active & tell like-minded people about your services & products that you mention on your website.
  • Do you have other content, such as: 
  1. images, 
  2. videos, 
  3. structured data, & 
  4. JavaScript, 
make sure you're following specific best practices so that google can understand those parts of your website as well.
  • Enhance how your website appears on Google Search by enabling only features that make sense for your site.
  • Do If you have content that should not appear in search results? or Do you want to opt out entirely? Then use the appropriate method(s) for controlling how your content appears in Google Search Results pages.

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